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FDA Approves Vuse Alto E-Cigarette in Tobacco Flavor Only

The decision allows Reynolds American to continue selling its best-selling e-cigarette while menthol flavors face legal challenges.

  • The FDA's approval is limited to tobacco-flavored Vuse Alto products, excluding menthol variants.
  • Reynolds American's Vuse Alto holds 40% of the U.S. vaping market share.
  • The FDA emphasized that non-smokers, especially youth, should avoid using e-cigarettes.
  • Competitor Njoy recently received FDA approval for a menthol-flavored e-cigarette.
  • Juul Labs' products remain under FDA review amid legal and regulatory challenges.
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