FDA Approves Vuse Alto E-Cigarette in Tobacco Flavor Only
The decision allows Reynolds American to continue selling its best-selling e-cigarette while menthol flavors face legal challenges.
- The FDA's approval is limited to tobacco-flavored Vuse Alto products, excluding menthol variants.
- Reynolds American's Vuse Alto holds 40% of the U.S. vaping market share.
- The FDA emphasized that non-smokers, especially youth, should avoid using e-cigarettes.
- Competitor Njoy recently received FDA approval for a menthol-flavored e-cigarette.
- Juul Labs' products remain under FDA review amid legal and regulatory challenges.