FCC Proposes AI Disclosure Rules for Political Ads on TV and Radio

New regulations seek to increase transparency but do not cover digital and streaming platforms, leaving a significant gap.

The FCC's proposal requires political advertisers to disclose AI-generated content in broadcast TV and radio ads.
The rules aim to prevent voter misinformation from lifelike AI-generated images, videos, and audio clips.
Current regulations do not extend to digital and streaming platforms, where political advertising is rapidly growing.
Broadcasters would need to verify AI usage with advertisers and disclose it in public political files or on-air messages.
Lawmakers and experts call for broader legislation to address AI's impact on political advertising across all media.