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FCC Proposes AI Disclosure Rules for Political Ads on TV and Radio

New regulations seek to increase transparency but do not cover digital and streaming platforms, leaving a significant gap.

  • The FCC's proposal requires political advertisers to disclose AI-generated content in broadcast TV and radio ads.
  • The rules aim to prevent voter misinformation from lifelike AI-generated images, videos, and audio clips.
  • Current regulations do not extend to digital and streaming platforms, where political advertising is rapidly growing.
  • Broadcasters would need to verify AI usage with advertisers and disclose it in public political files or on-air messages.
  • Lawmakers and experts call for broader legislation to address AI's impact on political advertising across all media.
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