FCC Proposes AI Disclosure Rules for Political Ads on TV and Radio
New regulations seek to increase transparency but do not cover digital and streaming platforms, leaving a significant gap.
- The FCC's proposal requires political advertisers to disclose AI-generated content in broadcast TV and radio ads.
- The rules aim to prevent voter misinformation from lifelike AI-generated images, videos, and audio clips.
- Current regulations do not extend to digital and streaming platforms, where political advertising is rapidly growing.
- Broadcasters would need to verify AI usage with advertisers and disclose it in public political files or on-air messages.
- Lawmakers and experts call for broader legislation to address AI's impact on political advertising across all media.