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FCC Proposes AI Disclosure Rules for Political Ads

New regulations aim to increase transparency but face opposition and uncertainty before the upcoming election.

  • FCC's proposal requires political advertisers to disclose AI use in broadcast ads.
  • The move has sparked a jurisdictional dispute with the Federal Election Commission.
  • Proposed rules include on-air and online disclosures of AI-generated content.
  • The timeline for implementation remains unclear, with the election approaching.
  • Over one-third of states have enacted their own AI regulations in political campaigns.
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