Overview

• Emirates proposes up to €65 million per year to replace Telekom as Bayern’s main shirt sponsor.
• Bayern’s existing agreement with Telekom runs through 2027 and delivers up to €50 million annually.
• Telekom has indicated it will submit a rival offer with bonus incentives to retain its long-standing partnership.
• Senior executives including Michael Diederich, Jan-Christian Dreesen and Uli Hoeneß have led months-long talks with Emirates.
• The Emirates deal reportedly neared signing before Telekom was informed and moved to counter with a matching proposal.