Overview

• Uli Hoeneß has officially stated that FC Bayern cannot afford to pursue Florian Wirtz, citing insufficient financial reserves.
• The club is implementing cost-saving measures and reassessing its spending strategy to avoid long-term financial instability.
• Revenue from the upcoming Club World Cup will provide temporary relief, but Hoeneß warns this will not address future financial challenges.
• Bayern has committed to expensive contract extensions for players like Joshua Kimmich, Jamal Musiala, Alphonso Davies, and Manuel Neuer to secure its competitive edge.
• Plans are in place to expand marketing efforts by showcasing attractive football, aiming to tap into international markets beyond Germany's limited TV landscape.