Overview
- At a dementia-focused event in the FC Bayern Museum at the Allianz Arena, Uli Hoeneß and president Herbert Hainer promoted the club’s Erinnerungskoffer initiative.
- FC Bayern donated €12,500 to the Alzheimer Gesellschaft München, which Hoeneß immediately raised to €25,000.
- Herbert Hainer said his commitment is personal, noting that his wife, Angelika, died of dementia in August 2024 at age 66.
- Since autumn 2023, the club has loaned memory suitcases filled with historical jerseys, tickets and autographs to social institutions to trigger positive recollections.
- Club leaders urged producing more suitcases and broadening visibility, citing strong feedback from care facilities and the scale of dementia in Germany.