Overview

• Deutsche Telekom will remain Bayern’s main shirt sponsor until 2032, committing up to €65 million per season
• Emirates joins as a platinum partner and official international airline sponsor on a seven-year contract worth €5 million annually
• German aviation regulations prohibit Emirates from operating domestic flights, so Bayern will use other carriers for Bundesliga and DFB-Pokal fixtures
• Together, the dual agreements deliver up to €70 million in annual sponsorship revenue, reinforcing Bayern’s commercial growth
• Emirates’ deal aligns Bayern with other top European clubs—Real Madrid, Arsenal, AC Milan and Benfica—within the airline’s global football portfolio