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FC Bayern Launches Fan-Designed Stadium Collection in Classic Red and White

Developed with adidas alongside Südkurve supporters, the line signals a renewed commitment to traditional club identity.

Overview

  • The club unveiled a three-piece stadium collection co-created with adidas and active members of the Südkurve.
  • The release features a retro T-shirt, a red‑white striped scarf, and a stadium flag, all in the team’s traditional colors without experimental elements.
  • Club messaging frames the items as a return to tradition intended to strengthen identity and unity among supporters.
  • The move follows sustained protests over recent kit designs, including calls from fan groups such as Club Nr. 12 for a simple red‑white look.
  • Media coverage reports the use of the 1997–2002 crest variant with the “e. V.” inscription on the products, reinforcing the retro theme.