Overview

• The contract that ran until 2027 has been prolonged by five years, securing shirt-front sponsorship through 2032.
• Annual payments will climb from roughly €50 million to up to €65 million, totaling a maximum of €325 million over the new term.
• Emirates mounted an aggressive bid for Bayern’s jersey space but was outmatched when Telekom raised its offer.
• Borussia Dortmund’s recent agreement with Vodafone worth about €30 million per season intensified the sponsorship competition.
• The enhanced deal reinforces Bayern’s position as the Bundesliga’s financially strongest club.