Overview

• Replica kits for men, women and children went on sale July 2 in club stores and online at fcbarcelona.com and nike.com with modest price increases over last season.
• The jersey revives traditional narrow blaugrana stripes, introduces a blue-grana gradient and restores the club crest to the left chest with “FC Barcelona” inside the collar and flag-inspired details on the back.
• A player-led video under the slogan “Definimos el mañana” features candid conversations among Lamine Yamal, Robert Lewandowski, Pedri, Raphinha, Alejandro Balde and Fermín López to underscore the team’s ambition.
• Front sponsorship remains with Spotify and Nike, while Ambilight TV appears on the men’s sleeve, Bimbo on the women’s sleeve and the UNHCR logo sits beneath the squad numbers.
• The launch sets the stage for Hansi Flick’s pre-season, which begins July 13, includes an Asia tour in Japan and South Korea and culminates with the Joan Gamper Trophy on August 10 to reopen the renovated Camp Nou.