Overview
- The four-year agreement valued at €40 million will feature “R.D. Congo – Coeur d’Afrique” branding on Barcelona’s training and warm-up jerseys from August 16.
- Tourism promotions and a broad image campaign will be launched to encourage travel to the Democratic Republic of Congo.
- Youth sports development programs covering football, basketball, handball, futsal and roller hockey are set to kick off across the DR Congo.
- A large-scale exhibition at Camp Nou is planned for September to showcase the country’s cultural diversity and sporting traditions.
- The sponsorship addresses Barcelona’s urgent need to meet UEFA financial requirements and register incoming transfers for the 2025–26 season.