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FC Barcelona Finalizes €40 Million Sponsorship Deal With DR Congo Government

The deal freed budget space for new signings, financed tourism promotions, youth sports programs, a cultural exhibition honoring Congolese heritage

Overview

  • The four-year agreement valued at €40 million will feature “R.D. Congo – Coeur d’Afrique” branding on Barcelona’s training and warm-up jerseys from August 16.
  • Tourism promotions and a broad image campaign will be launched to encourage travel to the Democratic Republic of Congo.
  • Youth sports development programs covering football, basketball, handball, futsal and roller hockey are set to kick off across the DR Congo.
  • A large-scale exhibition at Camp Nou is planned for September to showcase the country’s cultural diversity and sporting traditions.
  • The sponsorship addresses Barcelona’s urgent need to meet UEFA financial requirements and register incoming transfers for the 2025–26 season.