Fayard Sues SNCF Ad Agency Over Bardella Book Promotion Ban

The publisher challenges Mediatransports' refusal to display ads for Jordan Bardella's book, citing freedom of expression violations.

The dispute arose when Mediatransports, the advertising arm of SNCF, refused to run ads for Jordan Bardella's book, citing a violation of political neutrality.
Fayard, the publisher, argues that the decision infringes on freedom of expression, as other political figures have previously advertised without issue.
Mediatransports claims it was unaware of the book's political nature when initially agreeing to the campaign and cites its policy against political content.
Left-wing unions pressured SNCF to halt the campaign, intensifying the controversy surrounding the book's promotion.
Fayard seeks a legal mandate to enforce the original advertising contract, with the case now in the hands of the Paris commercial court.