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2h ago

Fathom Buys START Real Estate to Scale First-Time Buyer Program Nationwide

The deal positions Fathom to roll out START’s first-time buyer model nationwide through its intelliAgent platform with integrated mortgage and title services.

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Overview

  • START Real Estate, founded by Randy and Terri Bell and based in Colorado, recently expanded into Utah and brings 70 agents to Fathom.
  • START expects roughly 400 closings this year with a mortgage attach rate exceeding 70%, a key factor cited by Fathom’s leadership.
  • Fathom plans to integrate START’s program into intelliAgent and its mortgage and title operations to boost attach rates and higher‑margin revenue.
  • A significant share of START agents are expected to join Fathom’s Elevate coaching program, which the company says will drive transaction growth and agent productivity.
  • Financial terms were not disclosed; Fathom reports about 15,000 agents across 43 states and D.C., building on earlier deals for Arizona’s My Home Group and Texas-based Elite Financing Group.