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Fat Phill’s Expands to Dublin as UK and Ireland Rollout Gains Momentum

The Dutch smash burger chain plans to open its next location in Temple Bar, Dublin, in June 2025, targeting 100 outlets across the UK and Ireland by 2034.

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Overview

  • Fat Phill’s, founded in Amsterdam in 2019, operates 18 locations in the Netherlands and launched its first UK outlet in Clapham Junction, London, at the end of 2024.
  • The chain’s Dublin branch, opening in June 2025, marks the next step in its ambitious expansion plan across the UK and Ireland.
  • Freshly Baked Ltd, the company behind Auntie Anne’s UK, is managing the rollout, with plans for up to 100 locations by 2034.
  • Known for its American-style smash burgers, loaded fries, and indulgent menu, Fat Phill’s has received rave reviews, boasting a 4.7-star Google rating.
  • Food enthusiasts and bloggers have compared the chain favorably to McDonald’s and KFC, praising its quality, flavors, and unique dining experience.