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Fat Joe Says Rap Beefs Cost Him Sneaker Deals, Seeks $15 Million Over Alleged Extortion

Joe attributes lost sneaker deals to past feuds, alleging in new court papers that former associates tried to extort him.

Overview

  • Speaking on Complex’s Sneaker Shopping, he said Michael Jordan pulled a planned Air Jordan collaboration after a tense exchange with 50 Cent at the 2005 MTV VMAs.
  • He also said Reebok withdrew a multimillion-dollar offer after an executive learned he was not on good terms with Jay-Z.
  • HipHopDX reports his legal filings claim accusations by former hype man Terrance Dixon and attorney Tyrone Blackburn led to three lost primetime TV spots and dropped podcast sponsorships.
  • The filings say retailer talks to stock his Rewind It grooming brand collapsed, and he is seeking at least $15 million in damages while denying the alleged misconduct.
  • He notes he later reconciled with both 50 Cent and Jay-Z, beginning after 2012 and publicly reflected by 2016 collaborations and appearances.