Overview

• Speaking on Complex’s Sneaker Shopping this week, Fat Joe said mid-2000s clashes with 50 Cent and Jay-Z derailed separate deals with Air Jordan and Reebok.
• He recounted a post-2005 VMAs call from a Jordan executive relaying that the brand wasn’t comfortable with controversy, which he says halted their collaboration.
• Joe said Reebok had offered a seven-figure sneaker deal that was later withdrawn after executives learned he was not on good terms with Jay-Z.
• Complex reported that a Fat Joe x Air Jordan retro was in development and identified it as an Air Jordan 4, though no brand has confirmed canceling a contract.
• In a separate dispute, Joe is seeking at least $15 million in a lawsuit alleging an extortion scheme that he says cost him TV bookings, podcast sponsorships, and retail negotiations; he denies the accusations against him.