Fast & Furious Stars Reunite in Häagen-Dazs' First Super Bowl Ad

Vin Diesel, Michelle Rodriguez, and Ludacris slow down for ice cream in a nostalgic nod to the franchise's Los Angeles roots.

The Häagen-Dazs Super Bowl commercial, titled 'Not So Fast, Not So Furious,' features Vin Diesel, Michelle Rodriguez, and Ludacris reprising their Fast & Furious roles.
The ad marks Häagen-Dazs' first-ever Super Bowl campaign and highlights the franchise's connection to Los Angeles, where the series began 25 years ago.
Diesel announced that the remaining scenes of 'Fast X: Part 2' will be filmed in Los Angeles, a decision influenced by recent wildfires and co-star Jordana Brewster's request.
The commercial incorporates authentic elements from the Fast & Furious franchise, including original crew members, iconic locations, and a cameo by Ludacris' character, Tej.
The campaign blends nostalgia with humor, showing the characters taking a break from their fast-paced lives to enjoy Häagen-Dazs ice cream bars.