Overview

• 78% of Americans view fast food as a luxury, with rates higher among lower-income individuals and families with children.
• Fast food prices have increased more rapidly than general inflation, with McDonald's prices doubling since 2014.
• Popular items like McChicken and cheeseburgers have seen price hikes exceeding 200%.
• Many consumers have reduced fast food consumption due to financial struggles, with over half citing high prices as a deterrent.
• Fast food chains are responding with value meals and increased automation to manage rising costs.