Fast Food Now Seen as Luxury by Majority of Americans

Rising prices and inflation have transformed fast food into an indulgence for many, with significant increases in menu costs outpacing general inflation.

• 78% of Americans view fast food as a luxury, with rates higher among lower-income individuals and families with children.
• Fast food prices have increased more rapidly than general inflation, with McDonald's prices doubling since 2014.
• Popular items like McChicken and cheeseburgers have seen price hikes exceeding 200%.
• Many consumers have reduced fast food consumption due to financial struggles, with over half citing high prices as a deterrent.
• Fast food chains are responding with value meals and increased automation to manage rising costs.

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