Fast Food Chains Revamp Value Menus to Counter Rising Prices

McDonald's, Burger King, and others introduce new deals to attract budget-conscious consumers amid inflation.

McDonald's extends its $5 value meal and plans a broader value menu to regain its price leadership.
Burger King, Wendy's, and other chains launch similar promotions to draw customers.
Inflation has led to a decline in fast food visits, prompting chains to rethink their pricing strategies.
Some sit-down restaurants like Chili's and IHOP also offer discounted meals to compete.
Temporary deals have shown initial success but may not be enough to sustain long-term customer interest.