Overview

• Burger King and McDonald's are both rolling out $5 value meals to attract budget-conscious customers.
• Fast food prices have surged, with some menu items doubling in cost since 2019.
• Nearly 80% of Americans now consider fast food a luxury item due to high prices.
• Consumers are eating out less frequently, with many opting to cook at home instead.
• Fast food chains are responding with temporary promotions to win back diners.