Fast-Food Chains Intensify Focus on Value Amid Rising Prices

Restaurant CEOs emphasize affordable promotions to counteract declining sales and consumer spending.

Fast-food prices have surged nearly 27.2% since June 2019, leading to reduced restaurant traffic.
Chains like McDonald's, Burger King, and Taco Bell are rolling out $5 meal deals to attract budget-conscious diners.
Executives from major brands repeatedly highlight 'value' in earnings calls to reassure investors.
Some restaurants, like Red Lobster, have faced financial difficulties due to unprofitable promotions.
Despite the challenges, certain chains such as Popeyes and Wingstop continue to see growth in same-store sales.