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Fashion Month Ends With a Creative Reset as Chanel Tops Audience Charts

Viewership rankings confirm that debuts commanded the most attention this season.

Overview

  • Vogue Runway’s most-viewed list placed Chanel at No. 1 and showed the top four slots occupied by incoming directors, including Dior by Jonathan Anderson, Gucci by Demna and Maison Margiela by Glenn Martens.
  • Paris wrapped on Oct. 7 with roughly 10 labels under new creative direction, a turnover that industry leaders said raised pressing questions about succession and renewal.
  • Matthieu Blazy’s widely praised Chanel debut reframed house codes with range and material innovation, making it the breakout collection of the cycle across coverage and audience data.
  • Brands pushed the fashion–beauty crossover, from Coperni’s C+ skincare-infused activewear to show-linked fragrance plays such as Vaquera’s scent with Comme des Garçons and Chopova Lowena’s perfumed runway.
  • Critics highlighted a return to elegance on the Paris runways—think long skirts, sheer dresses and the ubiquitous white shirt—while celebrity-packed front rows included Meghan Markle’s first fashion-show appearance in a decade at Balenciaga.