Overview
- Funding for the push comes from a £9 million donation by Christopher Harborne, with about £5 million set to be spent over the next four months.
- Reform says it has already mailed more than five million leaflets, including to outer London and every household in Scotland and Wales, alongside a heavy social media buy.
- Nigel Farage’s campaign will run under the “Britain is broken, Britain needs Reform” message focused on law and order, the cost of living and migration.
- The government has signaled it is prepared to delay elections in 63 local authorities, a move that could reshape the scope and reading of May’s results.
- Analysts note Reform’s strong by‑election performance and an estimated 28% equivalent vote share, while warning seat gains are not guaranteed; strategists say results could test Keir Starmer and Kemi Badenoch’s leaderships.