Overview

• Over 50% of voters say Nigel Farage has “a lot of personality,” compared to 21% for Sir Keir Starmer
• Farage leads Starmer in perceived capability (37% vs. 31%), strength (41% vs. 26%), attention to detail and crisis management
• Starmer is the only leader rated as more honest, with 33% of respondents calling him honest versus 29% for Farage
• Ipsos finds Reform UK ahead of both Labour and the Conservatives in voting intention
• Fewer than four in ten respondents believe Sir Keir Starmer will remain prime minister until the next general election, and only one in four expect Rachel Reeves to stay on as chancellor