Overview

• A July Ipsos poll places Reform UK ahead of Labour and the Conservatives in national vote intention.
• Survey respondents rated Nigel Farage above Keir Starmer on being in touch with ordinary people, attention to detail and crisis leadership.
• Voters viewed Farage as less honest than Starmer, with 29 per cent characterising him as honest versus 33 per cent for the prime minister.
• Reform UK’s May local election successes included winning over 600 council seats and capturing the Runcorn and Helsby parliamentary constituency.
• Starmer’s approval has declined significantly since the general election, and just a quarter of voters expect Rachel Reeves to remain chancellor by the next general election.