Overview
- Reform UK will deploy about £5 million over the next four months on direct mail and a social media blitz, funded from a £9 million donation by Christopher Harborne.
- The party says it has already sent more than five million leaflets to outer London and to every household in Scotland and Wales.
- Nigel Farage says the push prioritises persuading people who did not vote in 2024, with messaging concentrated on law and order, the cost of living and migration.
- Electoral Calculus estimates recent by‑elections equate to a 28% national vote for Reform with 60 of 171 wards won, though analysts caution local results do not translate directly to national contests.
- The government has indicated it is prepared to delay 63 local elections affecting nearly ten million voters, and Farage insists schooldays allegations are having “zero effect” as he acknowledges questions would follow poor results.