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Fans Clear Real American Beer Shelves After Hogan’s Death, Hooters Bid Lives On

Terri Francis vows to pursue the Hooters acquisition under a new leadership structure despite potential legal hurdles

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Hulk Hogan speaks during the final night of the Republican National Convention in Milwaukee on Thursday, July 18, 2024.
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Hulk Hogan's Real American Beer demand surges after his death. 

Overview

  • Retailers in New York, Florida and other key markets report empty Real American Beer shelves as fans buy multiple 12-packs and 24-ounce cans
  • The brand is expediting restocking efforts and warning online customers of two- to four-week shipping delays due to unprecedented order volumes
  • Real American Beer CEO Terri Francis has confirmed the bid for Hooters remains active even after Hogan’s passing
  • The proposed deal encompasses Hooters’ intellectual property and all 400-plus locations, and would require a separate holding entity to comply with U.S. liquor laws
  • Hooters filed for Chapter 11 in June 2025, closed dozens of outlets and has drawn competing bids, with stakeholders awaiting outcomes of the restructuring