Overview
- Bet Tracking went live December 16 across select broadcasts for the NBA’s Cavaliers, Hornets, Pistons, Pacers and Grizzlies, and the NHL’s Hurricanes, Blue Jackets, Red Wings, Predators and Blues.
- Eligible viewers can access the feature by linking a FanDuel Sportsbook account through FanDuel Sports Network’s website or app using DTC or pay‑TV credentials, with availability also noted on Prime Video.
- The module updates bets as play unfolds and is optional by default, with customizable elements that users can toggle on and off; wagers appear along the bottom and right side of the screen.
- FanDuel and Main Street Sports Group say viewers who engage with on‑screen integrations watch nearly twice as many games per season and remain connected more than 40 days longer on average.
- Observers have raised concerns that persistent bet displays cut into on‑screen game space and increase constant exposure to gambling during live broadcasts.