Overview
- Fanatics will run in-venue merchandise operations at all 16 host stadiums across the United States, Canada and Mexico for 104 matches.
- More than 2,000 points of sale are planned, with roughly 15–22 locations per venue plus retail at fan festivals and stadium parking areas.
- Merchandise will be curated with FIFA partners, and Fanatics can produce and sell select own-branded items, while financial terms were not disclosed.
- CEO Andrew Low Ah Kee described the assignment as the company’s most expansive on-site retail effort to date and cited readiness based on prior global events.
- The expanded 48-team tournament runs June 11 to July 19, 2026, with the draw set for later this week in Washington, D.C., and the project serving as a lead-up to Fanatics’ planned role at the 2028 Los Angeles Olympics.