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Fanatics Unveils $1.5 Million Jersey Billboard in Brooklyn to Kick Off Fanatics Fest 2026 Ticket Sales

The guarded, short-run display promotes an expanded four-day festival timed to the World Cup final.

Overview

  • Ticket sales opened Friday for Fanatics Fest NYC 2026, running July 16–19 at the Javits Center with floor space expanding by roughly 25 percent and scheduling alongside the July 19 World Cup final.
  • The Williamsburg installation at 22 N. 14th Street features four authenticated, game-worn jerseys valued at more than $1.5 million.
  • The pieces align to the dates 16–19: Joe Montana, Shohei Ohtani, Peyton Manning, and Johnny Unitas.
  • Provenance cited by Fanatics includes Montana’s 1990 MVP season, Ohtani’s March 19 Tokyo Series game, Manning’s Super Bowl 50 finale, and Unitas’ Super Bowl III jersey recently rediscovered and authenticated.
  • Organizers describe the billboard as a temporary exhibit guarded around the clock and assembled in partnership with private collectors.