Fanatics, OBB Media Strike 10-Year Pact to Co-Produce Fanatics Fest
The deal elevates OBB to lead content plus sponsor integrations, reflecting Fanatics Fest’s rapid growth after drawing 125,000 attendees in 2025.
Overview
- OBB will co-produce the festival alongside Fanatics Events while serving as the official content partner.
- Fanatics Fest 2026 is set for July 16–19 at New York City’s Javits Center with an added fourth day.
- The companies cited the 2025 edition’s 125,000-plus attendance as momentum for the expanded agreement.
- OBB produced the hour-long ESPN special 'Fanatics Fest: All Access,' which the partners point to as a model for future coverage.
- OBB’s Bolded studio will continue delivering sponsor integrations, including work with Dick’s Sporting Goods, Starbucks and Raising Cane’s.