Overview
- Fanatics formed a joint venture with OBB Media to create Fanatics Studios, with Fanatics holding majority control and OBB founder Michael D. Ratner serving as CEO.
- At launch the studio will produce the official LA28 Olympic film for theatrical release and join ESPN and Full Day Production to co-produce the 2026 ESPY Awards, with additional ESPN programming committed through 2027.
- Projects with Tom Brady include the Fanatics Flag Football Classic airing on Fox from Riyadh in March and a multipart docuseries, One More Drive, tracking his preparation and reported potential bid for Team USA at LA28.
- Additional partnerships include MLB on a 2026 World Baseball Classic docuseries and WWE on digital and unscripted content, including an Usos culinary travel series for WWE’s YouTube and social channels.
- Financial terms were not disclosed, but coverage cites a near 50-50 equity split with Fanatics in control and a reported nine-figure first-year revenue outlook; the venture was unveiled at a star-studded Intuit Dome event.