Overview

• Fanatics ONE auto-enrolled about 10 million existing U.S. account holders at launch on August 12, marking the company’s first enterprise-wide loyalty initiative.
• Members earn and redeem FanCash as a single currency across Fanatics’ merchandise, trading cards, online sportsbook and casino, and live event offerings.
• The program replaces legacy loyalty systems—including Topps’ rewards platform—to centralize rewards accrual and redemption under one unified scheme.
• A five-tier membership structure, from entry level to elite status, unlocks benefits such as FanCash back rates, free shipping, exclusive product drops and VIP athlete experiences.
• Fanatics plans to expand the platform globally and explore new features such as subscriptions, premium tiers and partnerships with teams, leagues and third parties.