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Fanatics Launches Fan-Versus-Celebrity Games with $2M in Prizes

The Fanatics Games will debut at Fanatics Fest NYC 2025, bringing fans face-to-face with stars like Tom Brady and Kevin Durant in skills challenges for cash and collectibles.

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Overview

  • Fanatics Games will feature 50 fans competing against 50 athletes and celebrities in eight non-contact sports-themed challenges at the Javits Center in New York City from June 20-22, 2025.
  • Confirmed participants include Tom Brady, Kevin Durant, Logan Paul, Tiffany Haddish, and WWE stars like Cody Rhodes and Liv Morgan.
  • Over $2 million in prizes are at stake, with $1 million for first place, a Ferrari 812 GTS for second, and a rare LeBron James trading card worth $250,000 for third.
  • Fans can apply for one of 50 competitor slots by purchasing a Fanatics Fest ticket and submitting a video application via the Fanatics app.
  • The event builds on Fanatics' strategy to integrate e-commerce, influencer partnerships, and live experiences into its sports platform.