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Fanatics Launches Content Studio With OBB, Rolling Out LA28 Film, 2026 ESPYs and Tom Brady Doc

The Fanatics‑majority joint venture seeks to convert deep league and athlete access into repeatable sports IP that feeds its broader commerce ecosystem.

Overview

  • Fanatics Studios debuts as a joint venture with OBB Media, with OBB founder Michael D. Ratner serving as CEO of the new studio.
  • The venture launches with the official LA28 Olympic film, co-production of the 2026 ESPY Awards with ESPN, and additional ESPN programming through 2027.
  • Early slate includes MLB projects starting with a 2026 World Baseball Classic docuseries and a broad WWE partnership covering digital shows and a new Usos culinary series.
  • Fanatics Studios will produce One More Drive, a multipart Tom Brady doc tied to the Fanatics Flag Football Classic in March in Riyadh, which is set to air on Fox.
  • Fanatics will hold majority control, the studio becomes the exclusive home for Fanatics content and OBB’s sports projects, and first-year revenue is projected in the nine figures.