Overview
- Fanatics Fest returns to New York City’s Javits Center on July 16–19 with a fourth day added and 25% more exhibit space than last year.
- The initial roster tops 30 names, including Tom Brady, Jay-Z, Travis Scott, Kevin Hart, Aaron Judge, Kevin Durant, Rhea Ripley, Diana Taurasi and Jalen Brunson.
- The announcement aired on Twitch in a custom WWE 2K25 Royal Rumble hosted by New York Giants running back Cam Skattebo, with each entrant revealing an attendee.
- Organizers report rapid growth, drawing roughly 70,000 fans in 2024 and 125,000 in 2025, with expectations for a larger turnout in 2026.
- Sunday’s program coincides with the FIFA World Cup final at nearby MetLife Stadium, and additional guest names and activations will be announced closer to the event.