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Fanatics Fest 2026 Moves to July 16–19, Adds Fourth Day and 25% More Space to Align With World Cup Final

Fanatics is timing the show to the World Cup to capture soccer-driven demand without permanently shifting off the hobby’s June calendar.

Overview

  • Organizers secured roughly 25% more Javits Center space, including the North Javits building, with plans for additional stages, autograph areas and interactive exhibits.
  • Dealer booths are described as essentially sold out, and the trading-card floor will emphasize onboarding and education for new collectors in partnership with Topps.
  • Tickets are scheduled to go on sale in early November, with exclusive pre-sale perks offered to returning attendees.
  • Executives characterize the July schedule as a one-time World Cup play, with a return to a June window targeted for 2027 and beyond.
  • Fanatics is developing soccer-focused collaborations and potential upgrades to Fanatics Games, while acknowledging hotel constraints and calendar overlaps with the National, West Coast and Dallas card shows.