Overview

• Fanatics Games will feature 100 participants: 50 fans selected via video submissions and 50 athletes, celebrities, and influencers, including Tom Brady, Kevin Durant, and Kevin Hart.
• The competition includes eight challenges such as NFL quarterback passing accuracy, NBA basketball shooting, MLB pitching, and a WWE Superstar entrance.
• Prizes include $1 million for first place, a Ferrari 812 GTS for second, and a rare LeBron James rookie card for third, with $100,000 guaranteed to the highest-scoring fan if no fan places in the top three.
• Fanatics aims to build on the success of its 2024 event, which drew over 70,000 attendees, by integrating its merchandising, collectibles, and events platforms to deepen fan engagement.
• The event reflects Fanatics' broader strategy to create immersive experiences that unify its sports ecosystem, with no major broadcast partner but a focus on app-based and social media content distribution.