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Fan Zhendong Drives Sellouts and Global Fan Influx in Saarbrücken

The Olympic champion's arrival has turned routine league nights into scarce tickets, fueled by Chinese supporters.

Overview

  • Home crowds jumped from roughly 500 to sellouts of 1,880 at the Joachim-Deckarm-Halle, with the club saying it could have sold at least twice as many tickets.
  • About 500 season tickets sold in two days, with 90–95% purchased from China, as many travelers buy passes to guarantee a chance to see Fan.
  • Merchandise sales in two months matched a typical full season, and the club’s Weibo following rose from about 10,000 to 280,000 as sales into China begin.
  • To manage demand, Saarbrücken added an extra tribune, launched a ticket resale platform, and scheduled select fixtures in the larger Saarlandhalle, including 21 December vs. Borussia Düsseldorf.
  • Fan is slated for roughly 15 appearances on a one-year deal, staying in Germany during match blocks and otherwise returning to China, with home-game security in place and communication aided by coach Wang Zhi.