Overview

• An AI persona in Instagram’s Discover AI section lets users ask questions and receive responses in the late actor’s conversational style.
• Mid-Day reports the system draws on Rajput’s publicly available interviews, tweets, posts and speeches to shape its replies.
• Rajput’s family has reportedly sent a letter to Meta India calling the feature insensitive and requesting its removal.
• An unnamed Meta insider told reporters the recreation is distressing for the family and said the company has not yet decided on a response.
• Usage rose around the June anniversary of his death, and outlets noted no formal family statement had been issued by publication time.