Overview

• Jeff Ulbrich’s son, Jax, used confidential contact information from a Falcons iPad to prank-call NFL prospect Shedeur Sanders during the 2025 Draft.
• The NFL fined the Falcons $250,000 and Ulbrich $100,000 for failing to safeguard sensitive data, penalties both parties have accepted without appeal.
• Ulbrich publicly apologized to Shedeur Sanders and his father, Deion Sanders, in person, describing them as 'amazingly gracious' in their response.
• The Falcons and the Ulbrich family are collaborating on community service initiatives as part of their commitment to address the incident.
• The NFL is continuing its investigation into other prank calls targeting draft prospects, while Georgia authorities have ruled out criminal charges in this case.