Overview
- The reboot of the factual-entertainment series premiered on May 20, 2025, nearly two decades after its original Channel 4 run from 2000 to 2006.
- Contestant Rex, a luxury estate agent from Surrey, trained for four weeks to pass as a Bolton market trader, guided by mentors Tony, a butcher, and Thomas Skinner, a former Apprentice contestant.
- Rex successfully convinced two out of three market inspectors of his authenticity, highlighting the show's feel-good focus on personal growth and transformation.
- Critics have praised the reboot's uncynical and heart-warming tone, contrasting it with more exploitative reality-TV formats.
- Some viewers have questioned the legitimacy of the outcome on social media, with accusations that the judges may have intentionally overlooked Rex's inexperience.