Overview

• Research shows 69% of UK adults bought Fairtrade items in the past year.
• Fairtrade products generated £28 million in premium payments for producers in 2023.
• Billboards in major cities thank shoppers and encourage continued support.
• Grassroots events across the UK celebrate Fairtrade's 30th anniversary.
• Climate change concerns drive 'conscious consumerism' among British shoppers.