Overview

• Factor Bikes founder Rob Gitelis warned the team he will end support unless it removes the country name and changes its flag registration.
• Gitelis described the demand as a complete rebranding that could include shifting rider contracts to another country to protect the company's brand.
• Premier Tech, the title sponsor, has called for dropping the word “Israel” and developing a new identity, according to a statement reported by Radio‑Canada.
• The team faces an effective decision point by October 15, the UCI registration deadline, and says branding plans for 2026 are being developed.
• The pressure follows large pro‑Palestinian demonstrations at the Vuelta a España that led to curtailed stages and the temporary removal of “Israel” from team kit for safety.