Overview
- President Donald Trump and the White House pointed to Walmart’s 2025 holiday bundle to claim this year’s meal costs 25% less than in 2024.
- AP and Lead Stories found the 2025 basket has about 15 items versus 29 in 2024, different products and quantities, and serves 10 instead of 8.
- Walmart advertises the 2025 bundle at $39.93, under $4 per person, compared with about $56 last year, but says contents vary annually.
- Economists and industry data show grocery prices are roughly 2.7% higher year over year, with reports of sharply higher turkey prices despite some store promotions.
- The White House also highlighted deals at Aldi, Target, Lidl and Schnucks, as well as a Wells Fargo estimate of a modest 2%–3% decline for a typical 10-person meal.