Facebook's New 'Link History' Feature Raises Privacy Concerns

The feature, which tracks and stores user's clicked links, is being criticized for its potential misuse in targeted advertising.

Facebook has introduced a new feature called 'Link History' that tracks and stores all links clicked by users within its mobile app.
The feature is being marketed as a convenience tool for users, allowing them to easily find previously visited links.
Experts have raised concerns about privacy, as the data collected is used to enhance targeted advertising across Meta platforms.
Users are automatically opted into the feature, but can choose to opt out.
Despite privacy concerns, Facebook claims that any data stored in Link History will be deleted within 90 days if a user deactivates the feature.