Overview
- Meta announced on Friday that it will begin testing a full‑screen immersive video home experience for a subset of users in video‑heavy international markets later this year with possible U.S. exploration next year.
- Users will be able to opt out and return to a Feed‑first Classic Feed that remains available as a second tab in the app.
- Meta is also launching Seller, a dedicated app for Marketplace sellers, and expanding Forum for Groups to support more professional commerce and community workflows.
- Facebook will offer a free selfie verification badge separate from the paid Meta Verified subscription to give buyers and other users a simple identity signal.
- The company frames the changes as a reaction to shifting behavior and business pressure after reporting a 20 million user drop in Q1 2026 and saying Reels now runs at about a $50 billion ad run rate, which has shifted where engagement and ad dollars flow.