Overview

• Publishing tools for videos and Reels will be unified, giving creators a single workflow and expanded creative options
• Reels on Facebook will no longer be bound by time or orientation, lifting the previous 90-second cap and vertical-only constraint
• The platform’s Video tab will be renamed the Reels tab, with personalized recommendations remaining based on user interests
• Users will be prompted to confirm or adjust their privacy settings when posting Reels, aligning them with their Feed audience controls
• Meta plans a global rollout over the coming months, and existing video content will stay in place on profiles and Pages