Overview
- The test sends selected Facebook users in India directly into a full-screen Reels player when they open the app, according to company statements and reporting.
- People included in the experiment can opt out and return to the traditional Feed-first view, and the classic chronological feed remains available as a secondary tab.
- The test, which began October 6, builds on Meta’s prior moves to prioritize short-form video such as renaming the Video tab to Reels and auto-sharing new uploads as Reels.
- India is a core launch market for the change because Meta’s tools show more than 400 million Facebook users there and company surveys report very high daily video and Reels use.
- The rollout comes while Indian authorities have probed content-safety issues raised by reporting about Instagram ads and Telegram channels, creating a parallel regulatory risk that could affect how Meta expands the experiment.