Facebook Revamps Strategy to Attract Gen Z Users

Meta introduces new features and content to make Facebook appealing to younger audiences.

Facebook aims to increase engagement among Gen Z with a focus on experiences and short-form videos.
Key features like Marketplace, Dating, Groups, and Events are being highlighted to appeal to young adults.
The platform has enhanced its discovery algorithms and creator monetization options.
Facebook reports a rise in daily active users aged 18-29, the highest in three years.
Reintroduced features like 'Poke' are seeing renewed interest among younger users.